Ph.D. Seminar - Friday, June 24, 2011

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Both academics and practitioners alike have never been more focused on solving a common interest set of relevant business and societal problems. In this half-day set of talks, come hear Wharton faculty and Wharton PhD graduates discuss their most relevant practical research. We expect both a lively discussion, e.g. “No get out of your ivory tower, that is not practical“ from our practitioner audience and e.g. “No, get out of your practice world, that solution is not right“ from our academic audience. The fireworks should be exciting.

*Dress Code: Business Casual for Forum and Business Suit for Thursday and Friday Dinners.

Time & LocationEvent
9:00 AM - 9:20 AMAcademically-Practical and Practically-Academic Research
Olympic Room  Eric Bradlow, W'88 HOM'00

The K.P. Chao Professor; Professor of Marketing, Statistics, and Education; Co-Director, Wharton Customer Analytics Initiative; Vice- Dean, Wharton Doctoral Programs

9:25 AM - 9:55 AMColleen Baker Presentation
Olympic Room Colleen Baker, Ph.D.'10

Associate Professor of Law, University of Notre Dame, The Law School

10:00 AM - 10:30 AMSearching by Function: App Search v. Web Search
Olympic Room 

Searching by Function: App Search v. Web Search

Alex Braunstein, Ph.D.'09

Research Scientist and Search Quality Lead, Chomp Inc.

10:30 AM - 10:55 AMBreak
10:55 AM - 11:25 AMQuantifying the Effects of Social Media Activity on Brand Sales and Market Share
Olympic Room Douglas Bowman, Ph.D.'93

Professor of Marketing, Area Coordinator for Marketing, and Senior Associate Dean for External Relations, Goizueta Business School of Emory University

11:30 AM - 12:00 PMSuperior Information & Value Capture in Cross-Border Acquisitions
Olympic Room J. Muir Macpherson, Ph.D.'04

Assistant Professor of Strategy, McDonough School of Business at Georgetown University

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